The success of a restaurant does not only depend on the quality of food and customer service but also on the environment or what we called the restaurant design. This is an essential factor encouraging customers to come back to the restaurant. Let’s look at some of the basics of restaurant design.
First is the seating capacity. Consider the welcoming ambiance when dealing with the seating capacity in a restaurant. What this means is simply presenting a welcoming feeling for your customers while creating a balanced environment. This factor can be easily seen in different types of restaurants today. For example, fine dining restaurant concentrate on the ambiance with music, ventilation and heating with slightly less emphasis on seating capacity.
Next, you need to identify the problem areas of a restaurant. Restaurateurs cannot escape from having one problem area. These problem areas include tables near restroom and front entrance. This can be readily resolved by placing a division between the areas which can be as simple as the placement of a tall plant or screen. Problem areas can be easily identified from sitting in every chair. Look around while sitting and if you see that there’s something that is unpleasant to your eye. Then it’s time for you to replace that something.
Music is one of the neglected factors in terms of restaurant design. It can change the mood and attract customers without being noticed. Avoid playing music that is repetitious. When you choose songs to play, don’t depend on your staff. Even if they don’t like it, the music must be appropriate for your customers and be suitable for your restaurant. Popular restaurants today have live music. They usually hire celebrity singers or bands that can be a tourist attraction.
One of the most important aspects for any type of business, particularly a restaurant is its heating and ventilation. Good air ventilation attracts customers. People don’t want a non-air conditioned restaurant during summer. For some restaurants, it is normal for them to operate with electric fans only. They may not even know that it loses sales.
In today’s busy world, people’s view of eating in a restaurant is not only for nourishment but also entertainment. Restaurateurs must think of a unique idea that will attract customers and thus, increase their sales. So if you’re planning to establish a restaurant in your area, you need to consider the basics of restaurant design that I mentioned earlier. Furthermore, think of ideas that will make your restaurant more distinctive from others. Remember that food and service are not enough.